Post by account_disabled on Nov 26, 2023 10:13:57 GMT 5.5
What elements should such a strategy consist of? Datadriven pricing – set your margin target to be both competitive and profitable for your business. Take a look at the profit after commission costs of a given platform you can do this using one of the previously mentioned sales analysis tools. You can also test software for dynamic price modification depending on the market situation, e.g. Repricer. Determine the possible budget to support individual products with advertising depending on their margin. Content strategy – develop content goals for product listings, define what product photos, infographics and rich content sections should look like so that they answer all customer questions and doubts.
Indicate the elements that allow you to stand out from the competition in this respect, showing the broader application of the product or better emphasizing its most important advantages SEO strategy on Marketplace – define goals for optimizing the visibility of your products and their Email Marketing List position in search results for selected phrases. Prepare a wide list of key phrases for later monitoring, which should be included in titles, bullet points, descriptive and rich content sections. Advertising campaign strategy – define the goals to achieve for paid advertising on Marketplace platforms. At the beginning of your advertising activities, pay special attention to CPC bid optimization and wide reach.
As sales develop, the key indicator for optimization will be ACoS Advertising Cost of Sales, i.e. the direct cost of advertising in relation to the sales generated. Developing purchase funnels – your strategy must include developing goals for effective sales funnels on Marketplace platforms. They can be built, for example, by optimizing organic and paid activities. For example you direct your paid advertising to the cheapest selected product in many color variants. Make sure that the product in the listing is multivariant, so that customers acquired through advertising have easy access to learn about and purchase another, more expensive variant.
Indicate the elements that allow you to stand out from the competition in this respect, showing the broader application of the product or better emphasizing its most important advantages SEO strategy on Marketplace – define goals for optimizing the visibility of your products and their Email Marketing List position in search results for selected phrases. Prepare a wide list of key phrases for later monitoring, which should be included in titles, bullet points, descriptive and rich content sections. Advertising campaign strategy – define the goals to achieve for paid advertising on Marketplace platforms. At the beginning of your advertising activities, pay special attention to CPC bid optimization and wide reach.
As sales develop, the key indicator for optimization will be ACoS Advertising Cost of Sales, i.e. the direct cost of advertising in relation to the sales generated. Developing purchase funnels – your strategy must include developing goals for effective sales funnels on Marketplace platforms. They can be built, for example, by optimizing organic and paid activities. For example you direct your paid advertising to the cheapest selected product in many color variants. Make sure that the product in the listing is multivariant, so that customers acquired through advertising have easy access to learn about and purchase another, more expensive variant.