Post by account_disabled on Mar 11, 2024 9:21:51 GMT 5.5
Two months ago I shared the annual analysis of audience and use of social media in Italy . Today I offer you an update, starting from Audiweb data powered by Nielsen , on the use of instant messaging applications during 2019. I compared the average audience data of mobile chat apps (tablets and smartphones) in the second half of the year 2018 and 2019. The user base ranges in age from 18 to 74. chat instant messenger italy 2019 WhatsApp is used by 32 million Italians for 25 hours a month For years now, the messaging app most used by Italians has by far been WhatsApp . On average in the second half of 2019 the monthly audience was 31 million 800 thousand people (+4.7% compared to the second half of 2018).
Therefore a minimum increase that could signal the approach to the plateau phase. What has India Mobile Number Data surprisingly increased is the average usage time, higher than any other social app, even Facebook. In 2019, it was 25 hours and 46 minutes per person in a month, more than 82% more than in 2018. A sign that people make very extensive use of it, ranging from chats to video calls, including calls audio. Facebook + Messenger: winning osmosis Once again, Facebook Messenger comes in second place with just over 23 million and 370 thousand monthly users. Here too, growth is limited to around 4% per year. The average usage time is 2 hours and 33 minutes, not high, but up 104% compared to the previous year.
Chat benefits from the widespread diffusion of Facebook and the resulting osmotic mechanisms. It is used for convenience to communicate with brand pages (for example for assistance or information) and other users of the platform, also taking advantage of the numerous "pop" functions (such as virtual masks) not present in WhatsApp. Messenger Rooms, Zoom- style group video chats, are about to be added to these , which should increase the time spent and probably also the users. Telegram conquers around 11 million Italians In third place, by number of users, is Telegram , which attracts 10.9 million Italians monthly and records a leap of 59% compared to 2018. The usage time is incredible: 8 hours and 7 minutes per person per month.
Therefore a minimum increase that could signal the approach to the plateau phase. What has India Mobile Number Data surprisingly increased is the average usage time, higher than any other social app, even Facebook. In 2019, it was 25 hours and 46 minutes per person in a month, more than 82% more than in 2018. A sign that people make very extensive use of it, ranging from chats to video calls, including calls audio. Facebook + Messenger: winning osmosis Once again, Facebook Messenger comes in second place with just over 23 million and 370 thousand monthly users. Here too, growth is limited to around 4% per year. The average usage time is 2 hours and 33 minutes, not high, but up 104% compared to the previous year.
Chat benefits from the widespread diffusion of Facebook and the resulting osmotic mechanisms. It is used for convenience to communicate with brand pages (for example for assistance or information) and other users of the platform, also taking advantage of the numerous "pop" functions (such as virtual masks) not present in WhatsApp. Messenger Rooms, Zoom- style group video chats, are about to be added to these , which should increase the time spent and probably also the users. Telegram conquers around 11 million Italians In third place, by number of users, is Telegram , which attracts 10.9 million Italians monthly and records a leap of 59% compared to 2018. The usage time is incredible: 8 hours and 7 minutes per person per month.